Direct marketing: international overview

Resource type: Practice note: overview

Status: Law stated as at 13-Jul-2012

Jurisdictions: China, France, Germany, Hong Kong, International, Italy, USA, United Kingdom

As communications technologies have evolved, so have the opportunities for businesses to target consumers with unsolicited marketing communications. This note examines the extent to which they can do so under the laws of various jurisdictions. Country-specific information (updated periodically) for France, Germany, Italy, UK and US.

Iain Stansfield and Christina Motejl, Olswang

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  • Resource ID: 8-107-4312
  • Law stated date: 13-Jul-2012
  • Products:  International Sales and Marketing transaction guide, PLC China, PLC Cross-border, PLC Lawdepartment Global, PLC UK Law Department, PLC US Commercial, PLC US Law Department
    • Series: Overview
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