Sponsorship: an overview

The overview summarises the key legal and commercial considerations when entering into a sponsorship arrangement, including types of sponsorship, the rights and obligations of the sponsor and the sponsored party and sponsorship regulation. The overview also considers provisions commonly found in sponsorship agreements. This practice note is based on a PLC Cross-border International Practice Note on this subject, which includes country-specific information for France, Germany, Italy, the UK and the US.

James Hennigan, Squire Sanders (UK) LLP

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